Services
I utilise a comprehensive approach to connect with your target audiences and enhance your brand reputation by blending PR and marketing strategies. My services emulate the full suite of capabilities you'd expect from an in-house communications expert, from crafting compelling news articles, overseeing your social media presence and website, producing engaging digital content, creating digital and printed newsletters to managing both on-page and off-page SEO.
Additionally, I have the capability to design adverts, newsletters, data sheets, case studies and short video reels. I also oversee other outside agencies that handle digital advertising campaigns, pay-per-click (PPC), technical SEO, website development, graphic design projects, and printing needs.
Gaining positive
media coverage
I create targeted media lists for businesses to communicate with industry trade magazines, national and local media. As your PR consultant I engage with journalists and editors, pitch story ideas and leverage media relations to secure coverage in various traditional and online outlets. I write press releases, industry leadership comment pieces, case studies and blogs and newsworthy digital content that secure valuable backlinks.
Elevating your
brand awareness
I assist businesses with press conferences, events and exhibitions, prepare press kits, oversee graphics and orchestrate PR stunts to draw media attention and public interest. My goal is to create a positive perception and control the narrative around your brand. With a trusted digital PR consultant by your side, you can rest assured that your brand’s reputation is always in good hands.
Improving your website’s SEO performance
I implement strategies to improve your site’s visibility and ranking through site content, keyword research and taking care of Title Tags, Meta Descriptions, Alt Text, Headers, URLs, internal and external linking, and featured snippets. Improving your website’s SEO performance is vital to driving organic traffic and increasing online visibility.
Amplifying your digital presence with social media
I develop strategic social media plans and social media calendars to boost your online visibility. By sharing insightful and credible content, I aim to position your company as an industry thought leader, fostering trust and loyalty among your followers. Utilising both organic and paid strategies on social media platforms can yield significant returns on investment and achieve precise audience targeting.
Digital and printed
marketing material
I create digital and printed newsletters, company brochures, case studies, data sheets and adverts. This includes everything from the initial concept and messaging strategy to the final design and distribution. I ensure that each piece of collateral is not only visually appealing but also resonates with the target audience, effectively communicating your brand's values and unique selling points.
Creating thought leadership through digital marketing
Thought leadership is a powerful way to establish authority and trust in your industry. I will share valuable insights and information, and position your brand as a leader in your field. Whether it’s through insightful blog posts, engaging social media content, or informative webinars, I will build your brand’s reputation, attract high-quality leads, and drive business growth.
